I have been especially fascinated with how pharmaceutical companies have marketed amphetamine over the last 50 years. It stands out as very peculiar, being one of the most promoted drugs through pharmaceutical companies and at the same time one of the most demonised by government scare-campaigns. Big pharmaceutical companies have promoted it for decades for a wide array of different illnesses. You can find ads promoting it for everything from depression, weightloss, menstrual dysfunction, and more recently ADHD.
We have dug deep into history to try and find as many amphetamine ad's as possible. Then we selected a few of them and updated the overall aesthetic of the ad to a more modern style, but keeping the original statement of the ads. We have also replaced the different brandnames with amphetamine or methamphetamine accordingly based on what the original drugs contained.