Governments all over the world have spent billions of dollars on demonising drugs. Sometimes even go so far as fabricating research to back up their claims. It is impressive how effective this has been in changing the public perception of drugs. Most people have a general opinion of these things being inherently bad without actually understanding or caring about the underlaying mechanisms.
One might argue that this has been somewhat effective in scaring some people away from trying drugs, but when you look at the enormous consequences it has had on society by criminalising millions of high functioning, non-violent people it comes of as a really scary example on how effectively the people in power can change public perception through marketing and media.
The time has come to reverse this process. With the advances in technology and target advertising we can fight back the propaganda machine using psychographic profiling as our methodology.