Governments all over the world have spent billions of dollars on demonising drugs. Over the last decades this has shaped the publics perception of drugs. Most people have a general opinion of these things being inherently bad without actually understanding or caring about the underlaying mechanisms.
By criminalising millions of people for non-violent crimes it comes off as a really scary example of how effective propaganda can be.
In this art project we try to take a look at how the visual presentation of drugs can shift peoples perception of drugs hopefully removing some of the stigma and giving people a chance to reflect on their own feelings towards this subject.