A new perspective
This entire project began as an exploration aimed at representing drugs in an unconventional way. The objective was not to create an authentic portrayal, but rather to offer a striking contrast to the stereotypical propaganda images that have shaped public perception.
Changing the narrative
A deep dive into drug marketing
Governments spend billions on drug stigmatization. Here we explore legal and illegal drugs, portraying legal ones as demonized and illegal ones as legitimate pharmaceuticals to better understand how branding influence public perception.
Designing a new narrative
The goal of this art project is expanding knowledge and understanding on this as well as reducing stigma and giving people a chance to reflect on their own feelings towards this subject.
Some help moving towards more humane drug policies
Visual designs and social media content are available for use. If your organization is working on a related cause, feel free to adapt and utilize this material as needed.
Resources and graphics
Support our campaign
Do you want to help our campaign? Great! Together we can make a change. We are currently working on setting up credit card donations, but unfortunately it is not yet available. We do however accept support donations with bitcoin.
Send your contributions to this address:
3MHMFoXkHmzuBc9RmmpZBaVBMFZFx9iDap
All donations will be used for creating new content and for the coming #NewPerspective target marketing campaign.
Send your contributions to this address:
3MHMFoXkHmzuBc9RmmpZBaVBMFZFx9iDap
All donations will be used for creating new content and for the coming #NewPerspective target marketing campaign.